Yesterday, Google announced that it has added Facebook Pages to its real time search which will now show in real time your Facebook Fan Pages feeds right within the Google search results stream. You may have already noticed that Twitter, Blogs, Yahoo Answers and a few more have been showing up since December and rival Bing has been doing this for some time as well. Now that Facebook is on the Google stream bandwagon now is a good time to get you Fan Pages all gussied up for some serious visibility. But don’t get too excited your personal profile page is not included, sorry.

So what this means is that feeding your blog into the notes tab on a Facebook Fan Page now makes it searchable for Google and Bing. Try it out, Google the string “SUP Lessons/Rentals Now Available St. Simons, GA” without quotations and you will see on the very first result a blog entry that was fed into the fan page notes. It even outranked the blog entry itself. This shows you immediately the benefits of having your blog feed into this tab. Also, as mentioned in my previous entry, once your entry is updated Facebook will post a blurb (first 5-6 lines) to your wall as well for additional exposure. Note: If you have a blog with a lot of entries you may want to perform this task late at night so it does not contaminate your wall with all your posts, which may be offensive to your friends and fans.  Also, unlike your personal page you cannot disable the Publish to Streams settings in a Facebook fan page.

Before you get started you will need your Blogs RSS url and administrative rights to the fan page (See Facebook: the power of the Notes Tab for details). Then navigate to your fan page and on the tabs section to the right of Info tab click the + sign then select Notes and the Notes tab will be added to your fan page. Now click the Wall tab and the click Edit Page in the left column. Then scroll down to the Notes section can click edit. Then look for the Import a Blog link to the right in the Notes Section. Click the Import Blog link and then paste or type in url of your blog.  Then be sure and check the box that you are the owner of the blog and click Start Importing. At this point I have had some problems getting it take the url be a few repeats of clicking the Start Importing button it finally worked. At this point your blog or RSS will start importing and you will then see you feed roll in.

Once your blog is set up don’t expect it to feed in dynamically or in real time. It can take up to 30 hours for the feed to propagate to the notes tab on Facebook so you will have to be patient. Also, remember that the html coming in your with your blog may behave differently when parsed by Facebook so some formatting aesthetics may be affected. 

Danny Johnson brings you weekly tips on online marketing as an extension to his Seminar Series. Unraveling the Web: Effective Strategies for Online Marketing. To subscribe to this blog go to Danny's Blog